Native Mobile Advertising
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Xaxis Rolls Out Native Ad Specialist plista Across U.S. and CanadaNative advertising on on the march across North America.

Ahead of the weekend, MAW learned that Xaxis — a relatively massive programmatic media and audience platform — is launching native ad specialist plista in the markets of Canada and the U.S.

plista, which is part of the Xaxis portfolio, is billed as being the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory.
“With the U.S. and Canada debut, plista increases its global presence to 13 markets including existing operations in the UK, Germany, China, Australia and the Netherlands,” a statement emailed to MAW reads.

plista, we’re told, will bow provide U.S. advertisers with direct, one-stop access to more native formats than any other native provider.

“plista solves for two of native adverting’s major challenges – achieving scale and accurately measuring attribution in the context of an advertisers’ total digital spend,” said Matt Sweeney, CEO of Xaxis for North America. “We’re excited to introduce plista to the U.S. and Canada markets and think brands will be impressed at how it streamlines the extremely fragmented native landscape enabling greater performance and accountability.”

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