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According to the eye opening findings of a new report from Strike Social, gaming brands are missing the mark in their YouTube advertising leading up to E3.

Despite an equivalent view rate (VR) of 24 percent among male and female gamers, most gaming brands only target male gamers on YouTube, the report summary emailed to MAW reads.

Strike Social, a YouTube ad optimization company and a global titan in social media advertising, published the findings on its “Q2 2017 YouTube Data Report: Gaming in Focus.”

In the report, Strike Social examined a year’s worth of YouTube campaigns across 25 industries in the U.S., with the goal of helping advertisers prepare for the Electronic Entertainment Expo (E3), one of the biggest gaming events of the year and a prime time to showcase new trailers and demos on YouTube.

“The data proves that the gaming audience is more diverse than most media plans assume — and failing to account for these nuances leads to lower view rates and higher advertising costs overall,” said Jason Nesbitt, VP, Media & Agency Operations at Strike Social. “While half of Americans play video games regularly, many advertisers fail to reach them where it matters most: on YouTube. In effect, they’re leaving money on the table.”

All told, there’s a boatload of findings compiled in the new report. To check it out, click here.

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