Windsor Circle is known for its work helping retailers to increase revenue from existing customers and to grow lifetime customer value (LCV).
Now this leading predictive marketing platform will offer a native integration with Facebook. Retailers can create segments based on product, purchase, customer, and predictive data fields within Windsor Circle and sync them to Facebook to create Custom Audience campaigns, acquire new customers via Facebook Lookalike functionality, and more.
It makes sense. With its 1.86 billion and counting active users, Facebook is increasing seen as an advertising must-have for marketers.
“Retailers are challenged with creating targeted marketing campaigns to engage interested parties and attract new customers who may be a good fit. With Facebook Custom Audiences from Windsor Circle, retailers have the ability to get in front of customers similar to their best customers,” explained Harry Kaplowitz, Windsor Circle’s Product Manager.
Beta testing results look positive, indeed.
“We look for a minimum 10x ROI with digital ads,” explained Jake Hockenberry of RightStufAnime.com – the largest distributor and e-retailer in North America of anime specific products.
Hockenberry said his company’s test of Windsor Circle’s solution spurred a 13 times boost in ROI on one of the ads and made $13,000 in a matter of 10 days on one ad that cost a mere $100.
“We’re fired up about this latest innovation as it arms clients with the one-two punch needed to bring down the competition, create lasting relationships with existing customers, and find new ones in a targeted, cost effective way,” said Matt Williamson, the CEO of Windsor Circle.