Sometimes, if you really want something bad enough – and you wish for it daily – it can actually come true.
That’s a concept proven once more in recent days, not by Disney, but by Google.
“You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can’t take advantage of AdWords bulk tools for your video campaigns?”
That starts an official news statement from Google’s Inside AdWords blog that at long last TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.
There’s much to be said for the simplification.
“Powerful bulk management tools save time and effort when working on multiple TrueView campaigns,” noted the post. “And now that all campaign types share the same structure, we can bring you new features for video, faster than ever before.”
There’s a lot more info in the blog post. You can also get a quick overview — video, of course! – below.