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It’s a ‘Banner’ Year for Digital Advertising in Japan, Say New PartnersThe Interactive Advertising Bureau (IAB) and the Japan Interactive Advertising Association (JIAA) just announced that JIAA will be the bureau’s 43rd national IAB licensee.

The office will be led by Yoshio Takada, who is JIAA’s Chairperson. This new IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and guidelines, create better ads and improve consumer experience, and advance social trust and the industry’s interests in the Japanese marketplace.

Founded in 1999, JIAA launched with 74 member companies and has more than tripled its membership to 229. These companies include many that overlap with IAB, such as Adobe, AOL, Condé Nast, Google, Hearst, and Twitter.

“The collaboration between IAB and JIAA began in 2014, with IAB hosting webinars and learning tours for Japanese executives in New York City, covering such issues as policy and privacy, measurement and viewable impressions, and ad fraud,” the IAB’s offocoal word explains. “The JIAA provided marketplace insights for the IAB “Mobile Commerce: A Global Perspective” study released September 2016 and for the IAB “Mobile Video Usage: A Global Perspective” research report released in 2015.”

Now there are IAB affiliates in Africa, Asia, Australia, Europe, North America, and South America. With the addition of IAB Japan (JIAA), there will be 43 national IABs and one regional IAB (IAB Europe). All are independently owned and operated, functioning under bylaws consistent with local market needs, with transparent governance and finances, and dedicated to advancing the interests of the digital industry.

“The Japanese digital marketplace is among the most important in the world, with digital ad spending estimated to hit $11 billion in 2016 and 100 million internet users nationwide,” said Dave Grimaldi, Executive Vice President for Public Policy at IAB. “The JIAA has been a tremendous partner, and their efforts as IAB Japan (JIAA), now part of the large IAB global network, will be key to ensuring that we capitalize on this opportunity to significantly grow digital advertising in Japan and worldwide.”

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