Getting a user to install an app is a huge challenge — with a big payoff.
How to do it?
“Whether you’re a large brand trying to connect with customers through a mobile app, or a small developer working to gain traction with a mobile game … the typical approach is to set aside budget for paid acquisition campaigns while also dedicating other resources to improving organic growth,” according to the Mobile Marketing Association (MMA).
However, says the MMA, “it isn’t that simple.”
A special webinar has been developed to help mobile marketers better understand both the hurdles and the rewards. Set for Thursday, April 16 from 1 to 2 p.m. CST, it will feature Ian Sefferman from TUNE.
Sefferman will share recent research showing “a direct relationship between paid installations and how they act as a quantifiable multiplier to organic growth.”
MMA wants webinar participants to learn:
- For every paid install, how many organic installs an app can expect to see
- How the multiplier effect impacts app categories differently
- How organic installs and engaged users affect your paid strategy and spend
- Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield
For more details, and to register, click here.