ViralGains, a well known pioneer in video-advertising technology solutions, has tapped two new executives to its growing leadership team.
The new faces at ViralGains include Julie Ginches—a nationally-renown technology marketing executive—who will serve as the company’s Chief Marketing Officer (CMO). Glenn Kiladis, a highly experienced executive in mobile, digital, and new media, now leads as Vice President of Product Management and Strategy.
The goal behind the new hires? To meet the robust demand for the company’s unique video advertising engagement solutions in what has become a $22 billion video ad market.
“Ginches, who has been called as the “CMO with the Midas touch,” is known for her repeated success in positioning and accelerating the growth of many technology companies including eXelate (acquired by Nielsen), the Rubicon Project (IPO 2014), and DataXu,” reads a statement provided to MAW. “Kiladis, a highly regarded entrepreneurial business innovator, creator, and digital strategist, is known for his visionary clarity on the future of people and their interaction with technology and digital experiences.”
“From the Super Bowl to the holidays, digital video has proven to be the best storytelling medium ever invented,” said ViralGains CEO Tod Loofbourrow. “With the explosion in video advertising on connected devices of all sorts, brands and agencies are driving significant engagement on the part of consumers using the emotional storytelling power of video.”
“Both Julie and Glenn bring the right kind of leadership and expertise to help ViralGains extend our product and market leadership and explosive growth,” he added.
One of Boston’s most respected new technology firms—and past winner of the region’s prestigious MassChallenge Platinum prize—ViralGains has partnered with some of the biggest brands in the world to create an engagement-driven video platform that “captivates consumers.”