Data from a new survey from VigLink, a leading platform for monetizing content-driven commerce, has documented how publishers and merchants plan to increase their affiliate marketing usage and spending over the next few years.
“With ad-blockers on the rise and e-commerce shifting to mobile we’ll continue to see a fundamental change in how content is rendered, delivered, tracked, and monetized – thus leading to further utilization of affiliate marketing,” said Oliver Roup, the founder and CEO of VigLink.
According to the VigLink team, highlights of the report include:
- Digital marketing strategies ranked by revenue generated, on average across publishers: 1. Google AdSense 2. Affiliate Marketing 3. Display Advertising 4. Brand Partnerships/Sponsorships 5. Paid Product Reviews 6. Other Native Advertising.
- 77 percent of publishers acknowledged that revenue generated from affiliate marketing programs from 2015 to 2016 increased or stayed consistent.
- A third of publishers reported that revenue generated from affiliate marketing met their expectations. But 73 percent of merchants (more than double the publishers) reported that revenue generated from using affiliate marketing programs met their expectations.
- 86 percent of publishers expect their affiliate marketing revenue to increase or stay consistent going forward. A hefty 91 percent of merchants plan to increase or keep their affiliate marketing budgets the same in the future.
More details from the VigLink survey results are available here.