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Could Watchwith Contextual Advertising Garner New Revenue for TV NetworksVideoAmp, the Total Video platform for the TV and video ecosystem, has launched ‘ATV,’ an Advanced Television advertising platform designed for for automation.

ATV will use data and measurement from video campaigns running across On-Demand and Linear TV Channels.

“Advertisers targeting and purchasing through VideoAmp can reach more than 150 million US users, more than 1 billion device signals, and 96 million US households,” VideoAmp said in a news release this week.

The Software-as-a Service platform is designed to be “self-serve ready” for TV and digital agencies; it’s now being beta-tested by programmatic and TV advertising buyers.

“VideoAmp’s ATV enables advertisers to run cross-screen video campaigns that combine the efficient targeting of digital video with the reach of broadcast TV by using data from VideoAmp’s user-graph that connects households and devices to viewing behavior, from a TV data partner to be named in the coming weeks and an advertisers proprietary first-party sources,” the company explains. “At launch, inventory will be available on premium OTT, digital long form, broadcast TV stations and set-top box VOD.”

Ross McCray, the Co-Founder and CEO of VideoAmp believes the new offering allows the best targeting available.

“The audience targeting available in VideoAmp offers media buyers scale, precision. and targeting of cross-screen campaigns greater than any other platform in the market today,” said McCray. “Advertisers will have the tools they need to access and evaluate valuable inventory on emerging delivery formats including OTT, digital FEP and premium local broadcast TV inventory. Our new user interface combines cross screen analytics with Advanced Television targeting that will make cross-screen buying more simple and elegant than ever.”

VideoAmp says it is now perfectly positioned to offer a unified view of individual consumers as they interact with brands’ advertising across multiple devices and platforms.

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