Verve, known as a leader in location-based mobile marketing, is launching a new mobile video offering called “Verve Activate.” The offering will broaden the firm’s suite of mobile advertising solutions which help brands elevate their mobile strategy and reach intended audiences with better accuracy and relevance.
Of course, mobile video is so far the growth story of the year. In fact, the Internet Advertising Bureau (IAB) recently reported that 2016 mobile video revenue increased 145 percent over the prior year to nearly $4.2 billion, with further increases anticipated in 2017.
“Verve Activate audiences are built based on consumers’ past location and behavior patterns — two key ways that shoppers express individual interests and future purchase intent,” according to the company. “When location-based audiences are paired with mobile video, brands can further engage with and connect to consumers in a meaningful and memorable way.”
Verve makes it possible for brands to use their own video assets or partner with Digital Domain, its exclusive content creator, known as a creative force in visual effects and media applications.
“What we’re launching is in direct response to what we’re hearing from our clients and where consumer attention is going,” said Kevin Arrix, Verve’s CRO. “We see tremendous value in helping brands unlock the distinctive power of location data for mobile video, not only in terms of finding consumers in real-time but, more meaningfully, by targeting the most relevant audiences based on their historical movement patterns.”
Verve is headquartered in New York City, with offices in San Diego, Washington, D.C., Chicago, San Francisco, Los Angeles, Denver, Detroit, London, and Eastern Europe.