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The accelerating growth of video has been good news for Tremor Video, a provider of software for video ad effectiveness.

In fact, the company inked deals with 70 premium publishers in Q1 2017 who selected Tremor Video’s supply side platform.

Tremor Video’s inventory spans digital publishing conglomerates (AMC Networks, Billboard, Uproxx Media Group, Salon Media Group); gaming (Gameloft); international publishers (Give Me Sport UK); and new categories such as 360/virtual reality (Immersv) and streaming (XUMO).

“The universe of premium publishers is finite, and we are proud that so many of them have chosen to utilize our platform, which is a clear sign that premium publishers trust us to help them navigate the programmatic video ecosystem,” said Adam Lichstein, president, Seller Platform, Tremor Video.

Lichstein said his company is also focused on brand safety, an ongoing concern for brand marketers.

Tremor Video’s Supply Side Platform boasts expansive, real-time analytics capabilities (to the nanosecond) and offers a flexible open architecture platform.

“As a pure-play video company that partners with brands that professionally-produce content, Tremor Video is continuously advancing its technology and partnerships to stay at the forefront of new innovations impacting the advertising industry,” according to the company’s announcement Thursday morning.

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