According to Thrive Analytics, the outlook is upbeat for small to medium sized businesses (SMBs) in 2015.
A recent post by Jason Peaslee suggests that “35 percent believe the economic conditions are going to improve over the next twelve months. This is up 25 percent from the prior year’s results.”
The data comes from a January, 2015 survey of execs at 1,104 SMBs.
What else are businesses optimistic about? Sales, in a word. Fully 51 percent of surveyed SMBs anticipate that their sales will improve by the end of the year. That’s up 19 percent from the prior year’s survey results.
“To go along with the positive expectations, SMBs plan to spend more on marketing efforts this year as well,” notes Peaslee. “Nearly 35 percent of survey respondents stated they will increase their marketing budgets. This is up 52 percent from the prior year and only 9 percent plan to decrease their spend.”
The priority areas for SMB budget increases include websites, social media, mobile advertising, and other forms of digital media.
There are some illuminating charts and graphs at the Thrive Analytics site. To see them, click here.