Sure, go ahead. Turn on that smartphone. Nothing to be afraid of, nothing at all … until … BAM! It’s Poltergeist again.
Only this time those angry spirits and creepy dolls won’t have to stick to TV to grab you. Even spirits can adapt to changing technology.
NativeMobile’s sources at both Fox and MGM are telling us exclusively this week that mobile and digital advertising creativity will reign supreme in advance of the release of a new Poltergeist, a remake of the classic 1982 horror flick co-written and produced by Steven Spielberg.
The film, in production for some time now, is due to hit theaters in July.
“From interactive ads to promotional content that stresses tales of real-life hauntings (tales that will likely get mainstream media coverage and include more than subtle plugs for the new film), the marketing brilliance behind the forthcoming ad campaign is so good, it’s scary,” our contacts contend.
Of course, in the original movie, the poltergeist had to wreak havoc through an ordinary television set in an ordinary suburb in middle America. Just imagine what opportunities have been opened up by smartphones! Now there are screens everywhere — which are on most of the time (still want to take your phone to bed?)
A new trailer has just debuted, promising fans of the film to reconnect with a possessed clown doll, child-eating trees, and a spirit world that now communicates via modern technology.
“The original film commented on how we’ve let television get out of control, babysitting our kids,” opined producer Sam Raimi. “It’s only gotten worse with the handheld portable devices. Screens are everywhere.”
Yes, screens are everywhere. And those poltergeist are gonna go native … you just watch.