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Gaps in Supply and Demand Platforms Stymie RTBA new market study from Technavio suggests that the global programmatic advertising display market will reach U.S. $80.25 billion by 2021. That would represent a hefty CAGR of more than 18 percent.

Technavio’s report — “Global Programmatic Advertising Display Market 2017-2021” —  is an in-depth analysis of the market in terms of revenue and emerging market trends. Market size is based on the anticipated revenue generated from the sales of online advertisements programmatically.

“The global video advertising market has moved from traditional TV to newer platforms such as online and mobile devices for video consumption,” according to Technavio. “This has made it possible for brands to connect with their audience on a more personal level. Programmatic video advertising is an effective way to connect with consumers.”

While brands warmed to programmatic video advertising slowly (mostly due to the lack of available premium inventory), now the rapid growth in automated guaranteed and invitation-only auctions has spurred a significant interest in video advertising.

Want to peruse a sample report? Go here.

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