The team at Tapjoy tells MAW that they are partnering with several of the mobile industry’s leading ad mediation companies, including MoPub, Fyber and AerServ.
“These partnerships enable app developers to leverage best-in-class mediated ad demand in conjunction with sophisticated user level segmentation and predictive analytics,” reads a statement emailed to MAW ahead of this morning’s announcement. “This combination drives optimal ad pricing and fill rates, while also ensuring that existing and predicted paying customers are not distracted with ads.”
The objective is to perfect serving targeted and timely ads for app developers.
“Our goal is to give developers the unique combination of ad-tech and mar-tech tools they need to monetize their consumer audiences intelligently and effectively,” said Steve Wadsworth, Tapjoy CEO. “Tapjoy’s ad mediation strategy is to provide app developers with the ability to leverage our LTV Infrastructure for serving targeted, engaging and timely ads, regardless of the where the ad demand originates.”
“Further, we are now complimenting these mediation offerings with Tapjoy’s rewarded video and full screen interstitial ad services,” Wadsworth added.
Tapjoy’s mediation partnerships offer two levels of integration for publishers, including Platform Integration (which gives app publishers complete access to Tapjoy’s LTV Infrastructure for yield management of contextual marketing messages and ad demand from a variety of third-party ad sources) and Adapter Integration (which delivers Tapjoy’s premium rewarded video ad service via our mediation partners’ SDKs, enabling app developers to leverage Tapjoy’s deep portfolio of brand advertising partners).
“For successful app monetization, app developers need to work with flexible partners that offer full-stack solutions,” said Ross Barasch, Senior Director of Global Strategic Partnerships, Fyber. “Through this partnership, they’ll gain access to some of the strongest monetization platforms available — ultimately driving higher yield for their inventory.”
Tapjoy’s mediation partner services are now free to use for any developer who has integrated the latest Tapjoy SDK.