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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Sprinklr Integrates Its Platform with Instagram Ads APISprinklr, Inc., one of the world’s well known enterprise social technology companies, has just announced the expansion of its capabilities to include paid advertising and organic, scheduled publishing on Instagram.

Instagram, a go-to social site owned by Facebook, is a growing mobile destination.

“A Facebook Marketing Partner, Sprinklr now has early access to the Instagram Ads API, which will allow Sprinklr’s more than 1,000 brands to effectively utilize Instagram for the development of engaging customer experiences,” the company tells MAW.

That’s great news — and especially since Instagram recently announced even larger photo size options, making it easier for advertisers to ply their wares via the site.

“Instagram is one of the world’s most beloved and fastest growing mobile communities, and for brands focused on building meaningful experiences with their customers, it’s an essential place to be engaged,” said Simon Mansell, General Manager of Paid & Services at Sprinklr. “Whether it’s on Instagram or any other channel, the most effective media strategies are rooted in a brand’s ability to operate in unison by bringing their various social activities together.”

Sprinklr wants to be the go-to platform.

“As the only technology that lets brands manage owned, earned, and paid social media on one central, integrated platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers,” said Mansell.

According to the latest user data, Instagram now sees more than 300 million active monthly users and 70 million photo uploads each day.


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