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Spring’s the time for new growth — and Origami Logic is announcing some “new shoots” of its own.

The company just unveiled the Spring 2017 release of its marketing performance measurement platform. This iteration features innovative new capabilities, including the introduction of a mobile app, Origami Stories, Automated Insights Engine, and Origami Workbench. Each is designed to “ditch the dashboard” — and change how marketing insights are generated and consumed by analysts and brand teams.

Many marketers will welcome the new mobile app, which features Origami Stories, and provides notifications that leverage artificial intelligence (AI) to automate the generation and delivery of key performance indicators and insights directly to marketers, in real time.

“We work with some of the world’s largest advertisers, and they have made it clear that marketers need faster access to insights so they can make decisions in-flight,” said Opher Kahane, the CEO and co-founder of Origami Logic. Dashboards are great for certain types of users and use cases, but many marketers don’t have the time to monitor dashboards continuously.”

Origami Logic’s new mobile app delivers proactive notifications, called Origami Stories, that automatically surface information, observations and insights on marketing performance issues to marketers.

“Some Stories are user configurable,” the company tells us. “For example, a user can specify a threshold for a metric that is related to a campaign asset, such as a website, an ad, a video, a social message, etc. The Origami Logic platform then tracks this metric for every instance of the asset type and a notification is sent when the threshold is exceeded, like “Some of your AdWords ads have exceeded a CPM of $1.30.”

The Origami Logic platform uses machine learning to automatically calculate the baseline performance for a metric based on historical data. If a deviation from the baseline is detected, a notification is sent, like “There is a spike in the average CPC for a particular campaign.”

The iPhone version of the new mobile app will be available in the Apple App Store in late May.

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