On Monday, NativeMobile was briefed by the respective teams at Sparkfly and Baja Fresh. This week, the company is formally announcing a new partnership that will enable the leading quick casual Mexican restaurant to track digital and mobile promotions from media all the way to purchase.
We’re told that Baja Fresh will be launching promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and will be able to assess the effectiveness of each individual channel with real-time redemption data.
The campaign marks the first time Baja Fresh has ever run digital and mobile promotions, and is part of the restaurant’s national “Catch 2” Seafood Taco combo deal, where consumers can mix and match seafood tacos and add a third taco for 99 cents.
With the mobile promotion, consumers will be eligible to receive $2 off an $8 order, or $5 off a $15 order.
According to a statement provided to NativeMobile, leveraging the technology from the Sparkfly platform, the campaign will generate data that goes beyond the simple act of redemption, and includes information on basket size and individual items purchased.
“We never imagined we would be able to run a program like this without undergoing a major upgrade to our hardware,” said Chuck Rink, President and CEO at Baja Fresh. “Partnering with Sparkfly allows us to run unique digital promotions and coupons, while using the existing systems we already have in place.”