The units from this performance advertising firm allow video ads to be served on non-video inventory such as blog posts and slideshow articles.
“The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers,” says SourceKnowledge. “It also gives publishers the power to increase monetization of non-video inventory by gaining a higher video ad CPM (cost-per-thousand impressions).”
It’s important because native advertising is slated to grab as much as $21 billion of the market by 2018.
“SourceKnowledge’s native ad unit helps advertisers reach higher value audiences with a positive user experience,” according to the company’s announcement Tuesday. “The advertiser simply inserts the ad unit code snippet into any article as they would embed a link YouTube. Once the code has been integrated on the publisher’s site, SourceKnowledge can serve pre-roll style video ads within the content and without disrupting the publication’s user experience.”
What can native do? Aside from providing more positive user experiences, it’s one battle in the war against ad blocking.
“As the programmatic video platform for publishers, we see firsthand the pressures content creators face to produce more video and grow revenue. Ad blocking has only accentuated the need to create seamless advertising experiences for users,” Manny Puentes, the CTO of Altitude Digital, tells us. “That’s why we believe outstream and native advertising are essential to any video strategy, and can benefit publishers and advertisers alike.”
SourceKnowledge president and co-founder Patrick Hopf is optimistic about his company’s advertising move.
“Our native ad unit was developed with consumers’ need for unique and engaging experiences in mind as this increases conversion for advertisers and better monetization options for publishers,” said Hopf. ”Data driven advertisers know that the way their creatives are delivered determines their impact. We’re committed to investing in advertising solutions that meet the create value for all parties — advertisers, publishers and end users.”