Some made us laugh. Some tugged at our hearts. Some annoyed the hell out of us. Once again during this year’s Super Bowl, the over-the-top and understated commercials broadcast evoked a range of emotions — or none at all — from more than a billion people around the world.
But in the modern era of social media, a Super Bowl commercial isn’t truly successful unless it makes an impact on the likes of Twitter or Facebook.
To assess the social media response to this year’s slate of Super Bowl ads, the team at Engagor produced a social media score card of sorts, the findings of which are presented in a fascinating new infographic shared below.
So which brand advertisers were the big winners during the big game on social media? Take a gander down yonder to see for yourself.