What are the key trends in the U.S. smartphone industry?
It might come as no surprise: Apple ranks as the top smartphone maker (41.7 OEM market share). In addition, Google’s Android led as a smartphone platform (52.8 percent market share).
The top individual smartphone app? That’d be Facebook.
That information comes from comScore, which just released much anticipated data from its MobiLens and Mobile Metrix data banks.
According to comScore, “186.3 million people in the U.S. owned smartphones (76.6 percent mobile market penetration) during the three months ending in February, up 5 percent since November.”
While Apple took the top smartphone spot, Samsung came in second with 28.6 percent market share, followed by LG with 8.3 percent (up 0.7 percentage points from November), Motorola with 5.1 percent, and HTC with 3.8 percent (up 0.1 percentage points).
The apps landscape?
The bell ringer Smartphone Apps include Facebook (ranked number one, reaching 71.2 percent of the app audience), followed by YouTube (56.4 percent), Google Search (52.2 percent), and Google Play (51.4 percent).
The top 15 Smartphone Apps are an interesting bunch. After the four named above, the others include Facebook Messenger, Google Maps, Gmail, Pandora Radio, Instagram, Amazon Mobile, iTunes Radio, iCloudTwitter, and Apple Maps, Google+, and Snapchat.
Interestingly, Snapchat broke into the top 15 during this period, with a 19.2 percent share, mostly driven by teens but now taking in other demographic groups.
There are interesting charts and graphs that accompany the data. To check them out, click here.