Representatives at Smaato, a global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), tell NativeMobile they’re excited about their new collaboration with BlackBerry.
Smaato, we’re told, “will help BlackBerry app developers make money from their apps by bringing advertising demand to BlackBerry 10 through the Smaato Native Software Development Kit (SDK) for BlackBerry 10 and Android.”
The plan calls for Smaato’s SDK to expedite developers’ desires to tap into the previously unavailable mobile RTB marketplace. The move should help advertisers better reach their desired audiences.
How does it work?
“Smaato’s SDKs have been connecting various mobile applications with their ad exchange platform, creating the technical link between mobile users and advertisers,” the company explains in a provided statement. “When an SDK sends an ad request from the mobile application to Smaato’s platform, the optimization algorithm ensures that the request is routed to the most appropriate and highest paying advertiser. Smaato is connected to over 270 Demand Sources globally, including Ad Networks and Demand Side Platforms (DSPs).”
Ragnar Kruse, CEO and co-founder of Smaato, says the collaboration with BlackBerry is smart business on many levels.
“Mobile ad targeting has evolved; by collaborating with BlackBerry, we are offering BlackBerry App Developers an easier way to instantly access over 270 Demand Sources, including Ad Networks and Demand Side Platforms (DSPs), with Smaato,” said Kruse. “We aim to provide more value to BlackBerry App Developers by tapping into our mobile RTB expertise to bring about high returns from advertising revenues.”