Ahead of the weekend, MAW learned that SIGOS and Keynote Mobile Testing (formerly called DeviceAnywhere) will team up to spark some new innovations in the mobile app testing market.
“Until July 2016, Keynote Mobile Testing was part of Dynatrace LLC. Both Dynatrace and SIGOS have been affiliated companies under common ownership since April 2015,” noted the press announcement. “With the new structure, Keynote Mobile Testing employees and products will become part of SIGOS.”
SIGOS is one of the leading providers of quality of service and quality of experience testing, fraud detection, and revenue assurance. The firm works with about half of the mobile network operators around the world.
Keynote Mobile Testing offers its award winning on-device app testing and monitoring products to enterprises and network operators internationally.
“The strategic move to formally merge the Keynote Mobile Testing employees and product line into SIGOS will create new synergies, combining both companies’ deep technical expertise, accelerating product innovations in the field of smartphone-based testing,” according to the companies.
The motivation for this move?
“The demand for more metrics observing network quality, performance and QoE has significantly grown over the last years,” notes SIGOS. “In addition to network-wide QoS and QoE, the integration and the testing on flagship smartphones to continuously monitor apps, new services, browsing, and other phone based interaction is becoming more important. Yet, investment security and the agility to combine latest technology with operational efficiency is the key to success.”
Apps are a big part of the reason for the new focus.
“Apps are an essential part of today’s product services and offerings for many companies across the globe,” said company execs. “Different operating systems and smartphone builds require intensive testing and service availability monitoring. The agility to test new devices once officially launched, or to monitor the app behaviors after OS updates, represents the success factor of today’s solution.”
Adil Kaya, the CEO at SIGOS, foresees great benefits for the clients as well as the companies.
“Bringing together two strong companies and experts in their businesses is a wonderful thing to do,” said Kaya. “Keynote Mobile Testing and SIGOS are a perfect match; both provide testing solutions to a large customer base. For businesses and enterprises around the globe, ‘mobile’ is one of the important business strategies to get closer to customers and to provide a rich, direct customer offering. For Mobile Network Operators, visibility on app based services, Quality of Experience performance measurements, and detailed analytics are important to guarantee optimum quality in highly complex mobile networks.”