It’s the perfect opportunity for Terragon Group, Africa’s largest and most forward-thinking digital media company.
Terragon is using the 2015 Mobile World Congress in Barcelona to introduce its data monetization and advertising platform, the first for mobile in developing markets in Africa.
“The data and advertising technology to be launched by Terragon Group, called the ‘Adrenaline’, allows advertisers to buy inventory and access to reach mobile users on organically generated channels which sit on non-internet based platforms on mobile devices,” according to ThisDayLive. “These channels include USSD based balance enquiry, Call-Me-Back messages, (and) End of Call Notification.”
Terragon made headlines when it launched its proprietary Mobile Advertising Server with new advert formats built for the African market, used by the mobile advertising arm of its business — Twinpine Limited.
“The Mobile World Congress event affords us the opportunity to be able to show that innovation can come out of Africa,” noted Elo Umeh, CEO of Terragon Group. “We continually seek to use global events to showcase our local innovation, with both elements reinforcing each other to maintain market leadership in the digital media industry. This is what we believe at Terragon Group. Our passion for innovation allows us take intuitive steps towards a digital Africa.”
Terragon is at the forefront of a growing marketplace on the African continent for greater mobile options.
“Our ‘Adrenaline’ technology is a first of its kind around the world. This is because no other platform gives advertisers access to a wide range of African premium publishers and channels as we do,” explained Umeh. “Our channels generate a lot of traffic daily and constitute the primary medium where a pre-dominant number of African mobile users access daily, considering that they are mostly prepaid subscribers.”