On the heels of a recent Consumer Mobility report that showed 71 percent of surveyed respondents say they sleep with their smartphones, interest in the idea of the “mobile addict” has perked up.
And according to Flurry Mobile, worldwide, the mobile addict population has grown 59 percent in the last year.
What’s a mobile addict? For the purposes of the survey, an addict was defined as a person who launch applications 60 times or more per day. For comparison, regular users are consumers who use apps between once and 16 times daily — that crowd grew from 784 million to 985 million in the same period, a 25 percent increase. Super users, defined as people who use apps between 16 and 60 times daily, grew even more — from 440 million to 590 million, representing a 34 percent increase.
“When we looked at Mobile Addicts, consumers who launch applications 60 times or more per day, we saw this group is growing at the fastest rate, from 176 million in Q2 2014 to a whopping 280 million in Q2 2015, a 59 percent increase,” notes Flurry Mobile.
That means that if mobile addicts banded together to create their own country, in 2015 they’d be citizens of the fourth largest nation in the world, just below the United States and a notch ahead of Indonesia.
“It is hard to imagine a country can expand that fast in one year, but Mobile Addicts have,” says Flurry Mobile.
What drives the mobile addict?
Apparently, things like messaging and social apps.
“Mobile Addicts use Messaging apps 6.56 times (an over-index of 556 percent) more than an average mobile consumer,” the report indicates. “This validates many of our analyses this year that messaging has become mobile’s killer application. Utilities and Productivity app usage was high as well, further validating our assumptions that Mobile Addicts are using their smart device as the sole computing device and conducting every aspect of their lives on that device.”
Games, news, media and entertainment apps are also a big hit among mobile addicts.
“We were most surprised by the finance category,” says Flurry Mobile. “Mobile Addicts use finance apps 2.5 times more than the average mobile consumer (an over-index of 155 percent).”
In the Nation of Mobile Addicts, going to the movies, the bank, the arcade … well, they’ve got all that in their pockets.