Sharethrough, the largest native advertising supply side platform, will be partnering with The Trade Desk, Inc., to allow programmatic buying of in-feed native video.
The Trade Desk is a global technology provider for buyers of advertising.
“This new integration expands upon the existing RTB-integration between Sharethrough and The Trade Desk announced in March, 2016, and will allow the massive base of ad buyers who use The Trade Desk’s sophisticated set of self-serve demand tools to purchase in-feed native video placements across thousands of premium sites and apps through the Sharethrough Exchange (STX),” reads a joint statement emailed to MAW.
Available via The Trade Desk’s self-service platform, the new partnership allows buyers of advertising to manage data-driven digital advertising campaigns across various advertising formats, including display, video, audio and social, on a multitude of devices, including computers, mobile devices, and connected TV.
“As more brands realize the huge impact native video can have, and consumers appreciate the user experience, it is integrations like this with The Trade Desk that are going to provide the scale needed to bring native video to massive new audiences in 2017,” said Alex White, VP for Product Marketing at Sharethrough.
The forecast for in-feed native video is positive, indeed. It’s expected to drive major growth – about $20 billion in spend in 2017.