Native Mobile Advertising
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Seeing Double in Taiwan Yahoo Aims to Increase Native Ads There by FebruaryThey say there’s “no rest for the wicked” — or maybe the wickedly clever, as Yahoo appears to be at the moment.

Yahoo is working on all cylinders, in every corner of the globe. Now the company is forecasting it will double its native advertising customers in Taiwan by February, 2015, based on the demand it sees in the market.

At a recent media pow wow, Eponine Chen, Yahoo’s senior director of search marketing in Taiwan, said the Internet portal has signed up more than 1,000 local customers since the pay-per-click ads platform was launched in the country in late June, 2014.

“With the increasing popularity of native ads among companies in sectors such as aesthetic medicine, education, and professional services, Yahoo expects the number of its native ads customers to double before the start of the Lunar New Year holiday on February 18,” notes Focus Taiwan.

What next?

“In preparation for the Lunar New Year shopping season, Yahoo plans to hold 30 to 40 meetings with local businesses to introduce its native ads service over the next two months as part of efforts to achieve its growth target,” revealed Chen.

Native advertising, which allows publishers and advertisers to deliver paid content ads that are so assimilated into the design and ambience of a publisher’s site that many consumers don’t even know they’re ads, is getting a toehold in Taiwan.

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