Native Mobile Advertising
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Rubicon Project Works with InMobi to Launch Mobile Native Ad ServerVideo advertising is taking the mobile world by storm.

No better proof comes than news from Rubicon Project, which operates one of the largest advertising marketplaces in the world.

The firm just announced that its “next generation” Mobile Video Platform (“MVP”) has moved from beta to general availability globally.

“Through MVP, Rubicon Project powers the industry’s most comprehensive mobile video solution, offering every mobile video advertising format within one of the highest quality advertising marketplaces in the world,” reads a statement emailed to MAW.

Rubicon has indicated that MVP now reaches more than one billion unique connected mobile devices globally.

Designed for the mobile ecosystem, MVP accommodates every mobile video ad format from user-opt-in-rewarded, and native to expandable, interstitial, pre/mid/post-roll, outstream, and the most recent video option: vertical.

“The ability to support all major mobile video advertising formats is a key differentiator in today’s marketplace filled with point solution providers,” according to the email. “MVP’s comprehensive suite, combined with the depth of quality the platform offers, has fueled rapid growth for the company’s mobile video offering during its initial beta launch. Mobile video now comprises more than half of all video transacted within the Rubicon Project platform.”

With global mobile video ad spend forecasted to grow at a compounded annual rate of 43% through 20191, the future of video advertising is clearly going to grow — big time.

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