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The Legal Risks Of Native AdvertisingA new report from RiskIQ has revealed a sharp spike in malvertising in from 2015 to 2016.

The digital threat management’s annual malvertising report points to a digital threat that has become increasingly challenging for organizations to detect and mitigate.

“Delivered through ad networks such as Google and Facebook, threat actors use malvertising to propagate malware, ransomware, and scams (disingenuous advertising), as well as redirect victims to phishing pages and pages hosting exploit kits,” the company says.

“Malvertising is so nefarious because it’s a direct attack on the lifeblood of the internet as we know it,” according to James Pleger, a threat researcher at RiskIQ. “Digital media marketing is what funds the ‘free’ websites we all know and enjoy online. The success of the internet and all the people that rely on it is inextricably linked to online advertising success and safety.”

The RiskIQ report documents the increases in malvertisements, redirections to phishing pages, scam detections, antivirus binary injections, malicious distribution systems, and scareware and browser lockers.

“Publishers, ad platforms, and ad operations teams need active visibility, forensic information, and mitigation capability to enable them to effectively detect and respond to malicious ads in the wild,” said Pleger.

RiskIQ mitigates the risk for digital advertisers and publishers through the company’s curated blacklist of malicious ads, intelligently scanned from more than 2 billion pages and nearly 20 million mobile apps per day.

To download the report for full analysis, including the percent increase of each type of malvertising, click here.

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