Beacon targeting just got a push from two known leaders in this marketing space.
RevMob, a mobile ad platform for global publishers, developers and advertisers, has let it be known it will collaborate with Beintoo, a mobile technology company that enables disruptive online-to-offline engagement campaigns for brands and retailers.
The objective? “To leverage data from user “dwell-time” within beacon signals and geofences to segment highly targeted audiences for mobile ad campaigns,” according to a statement provided to NativeMobile.
“BeAudience can be seamlessly integrated with any mobile app — from lifestyle apps to games to shopping apps — enabling scalable audience creation. With the ability to capture details regarding a mobile user’s dwell time near beacons and geofences around points of interest, BeAudience can deliver a precise picture of users’ anonymized location history and consumer preferences,” according to Digital Journal.
RevMob CEO Pedro Jahara thinks it brings a better ad experience to consumers.
“Demonstrating our commitment to providing innovative solutions to our customers, RevMob’s collaboration with Beintoo gives our publishers and advertisers the ability to access and utilize user data that was previously unavailable, allowing them to reach target audiences with greater precision than ever before,” said Jahara. “We’re also bringing a more relevant ad experience to opted-in mobile users by presenting offers based on their real-world shopping interests.”