MAW has learned that Revcontent is now fully integrated with the three leading mobile attribution platforms – TUNE, Kochava, & AppsFlyer.
“With mobile ad spending hitting $100M in just 2016 alone, the game has changed for mobile apps buying traffic,” reads a statement from Revcontent emailed to MAW.
Already, we’re told, Revcontent partners are seeing a large increase in app installs with a large decrease in the cost per install.
“Partnering with Revcontent is going to help our customers allocate mobile ad spend to new marketing sources,” said Tessa Kayser, Partnerships Manager at TUNE.
“Building an open web is key to spreading ideas and innovation – by giving mobile app advertisers detailed attribution capabilities, plus network-wide transparency, they can scale with direction and purpose as outlined by the data their campaigns generate,” adds Jon Mitchell, VP of Advertising at Revcontent.