Predictions for the global advertising market? A boom of 24.24 percent CAGR is expected between 2014 and 2018, mostly due to the rapid growth of in-app advertising.
That’s according to TechNavio, a London-based technology research and advisory company, which recently shared its optimistic outlook with NativeMobile.
“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,” noted TechNavio in its report. “Consumers are spending more time watching videos, browsing the internet, and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.”
The market outlook indicates that advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the global mobile ad market.
“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,” says Faisal Ghaus, Vice President of TechNavio.
Real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it offers a way for brand advertisers to reduce advertising costs and target ads using audience data.
“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period,” projects TechNavio.