ReachLocal, Inc., an online marketing resource for local businesses, just won Google’s Innovator Award in Canada for ReachEdge.
“The award highlights the Premier SMB Partner that has delivered outstanding technology innovations in their digital advertising solutions,” the company announced this week.
The insights provided by ReachEdge make it clear to business owners where their leads are coming from, when consumers contacted the businesses, and how and whether staff responded quickly to those calls.
ReachEdge code helps clients realize the full potential of their Google advertising product and solutions by ensuring that leads become customers.
“Local businesses typically have limited resources, time and staff to take care of programs like marketing,” said ReachLocal CEO Sharon Rowlands. “The ReachEdge solution is an affordable and comprehensive system that takes the guesswork out of marketing and does exactly what it’s supposed to do – get our clients results.”
ReachEdge’s key features include lead and call tracking, staff reminders and automated marketing emails that help companies follow up with leads, a mobile app that automatically alerts businesses when they get a new contact. It also builds lead lists and provides ROI reports and insights.
Headquartered in Woodland Hills, California, ReachLocal now operates in Asia-Pacific, Europe, Latin America, and North America.