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Reaching the Always-On Consumer with Mobile Advertising Not as Easy as it LooksSome things just look easy. But they’re not. In fact, the hardest things in life often look like the easiest.

Proving that looks can be deceiving even in the modern age of mobile advertising is study after study showing that, while more consumers than ever are connected, it’s far from a child’s play to have your mobile ad reach and resonate with the so-called “always-on” consumer.

Exploring some of the most exciting but frustrating digital trends of the modern era, CUBE recently took a deep dive to explore what it takes to understand and target the always-on consumer.

Get ready to take notes. You won’t want to forget a lot of details presented in the visual below.

Source: OSM

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