Quantcast, a global leader in applying the power of Big Data to digital and mobile advertising, and the 4A’s, the leading trade association of the advertising agency business, have decided to team up.
The partnership will offer 4A’s members exclusive access to customized training and education resources for the ever-changing programmatic advertising market.
The new Programmatic Workshop will be powered by Quantcast’s existing industry training program called the Real-time Advertising (RTA) Academy.
“The 4A’s is excited to partner with Quantcast to continue to bring our members top-notch educational training. Programmatic advertising is a hot topic, and there’s a real need for education,” explained Bill Tucker, Executive Vice President, Media Relations, 4A’s. “People who are hands-on doing programmatic every day know it well, but their colleagues in other disciplines may need a crash course to be able to talk the talk.”
Members will be able to receive the training at no cost.
“Programmatic digital display advertising spend is set to reach $27 billion by 2017 and is driving marketers’ appetite to understand the opportunity,” said Konrad Feldman, CEO and co-founder of Quantcast. “We’re excited to extend Quantcast’s Real-Time Academy industry courses through this partnership with the 4A’s. Together, we will educate marketers on this rapidly evolving digital landscape, helping them to understand how they can employ these new tools and services our industry has to offer.”
Another good thing: Quantcast’s RTA Academy is also approved by the IAB UK, making it a globally recognized program.
“The RTA Academy’s self-paced curriculum introduces participants to the fundamentals of digital advertising,” according to the Quantcast crew. “The courses, designed for advertising professionals at any stage of their career, provide a detailed understanding of the digital advertising industry and programmatic ecosystem. Graduates of the program are provided greater knowledge and insight on the language, tools, and processes required to launch programmatic campaigns, convert new customers, and expand their overall digital ad objectives.”
So far, the Academy has trained more than 3,000 professionals via 200 events in nine countries.
Want to request a 4A’s Programmatic Workshop for your city? You can do so here.