Pyze, an intelligence and marketing platform enabling mobile and web app publishers to organically grow users by automating segmentation, personalization, engagement and conversion, had a very good year in 2016.
According to the Pyze team, the company garnered more than 500 customer acquisitions and saw more than 750 apps integrated on to the platform, “largely driven by significant customer acquisitions, strategic partnerships, product innovation, and industry recognition.”
At the start of 2016, Pyze launched its Growth Intelligence platform with the mission to level the drastically uneven playing field in today’s app market by giving startups, mid-market companies and the Fortune 1,000 corporations access to the sophisticated, intelligence-based tools they need to compete with the select few giants dominating the industry. Pyze now processes more than one billion events per day.
By the end of the year, Pyze released the latest version of its platform —Pyze Growth Intelligence 2.0 — to include support for web, SaaS, and native apps, in addition to existing support for mobile apps.
Pyze’s pricing might have helped. The company debuted Pyze Hypergrowth Tier, a new tier of services added to Pyze’s pricing model offered at $99/month and Warp Speed offered at $299/month, offering competing solutions that normally cost thousands of dollars per month and offer fewer capabilities.
The stellar 2016 led to a great deal of industry recognition for Pyze.
“The Pyze Growth Intelligence platform was named “one of the best mobile products of the year” by the Mobile Star awards program,” the company tells us. “Pyze was recognized as a ‘Superstar’ in the ‘Mobile Customer Engagement and Marketing’ category and was named a ‘Shining Star’ in the ‘Mobile Customer or User Analytics’ category. In addition, Pyze was recognized as a finalist by the Mobile Excellence awards in the ‘Best Mobile Analytics/Big Data’ category and by the SaaS awards in the ‘Best SaaS Product for Business Intelligence or Analytics’ category.”