A hot name in the advertising arena is getting hotter. Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has enjoyed tremendous growth since just the start of 2017.
The company tells MAW that it has continued its rapid growth through the first quarter of this new year.
Simpli.fi’s growth is being driven by adoption of the company’s industry leading mobile and video advertising solutions, which enable advertisers to deliver messages to precisely targeted and localized audiences.
Statistics demonstrating Simpli.fi’s growth include:
- Revenue in the first quarter of 2017 grew 51 percent over revenue in the first quarter of 2016. This pace is similar to the 55 percent growth that Simpli.fi experienced in 2016 over 2015, and is more than double the 22 percent growth rate reported by the IAB for total digital ad spend for that period.
- Mobile revenue in the first quarter of 2017 grew 139 percent over the mobile revenue in the first quarter of 2016. Simpli.fi’s mobile growth rate significantly exceeds the 77 percent growth rate for mobile advertising in 2016 cited by the IAB.
- Mobile advertising now makes up 65 percent of total advertising impressions on Simpli.fi’s platform.
“We are very thankful for the continuing support of our customers, and also our fantastic team of employees who deliver the products, performance and support that our customers need to be successful,” says Frost Prioleau, Simpli.fi Chief Executive Officer. “We believe that the opportunity for programmatic advertising is still in its early stages, and we look forward to continuing to deliver on our customers’ needs.”