If Pinterest has captured the cute cupcake crowd, it’s Polyvore that wants to corner the market on fashion and interior design.
Polyvore, a community powered social commerce website, invites users to curate products into shared product indexes. Members then create image collages of their picks called “sets.” The site, which gets about 20 million unique monthly visitors, veers toward fashion, home design, and the artsy.
Now Polyvore is introducing “Promoted Trends” as a way for brands and stores to connect with the site’s tastemaker members.
And the big launch is today.
“Promoted Trends give brands and retailers the opportunity to highlight trending products and styles via integration across our desktop and mobile web sites,” according to Polyvore CEO Arnie Gullov-Singh. “With Promoted Trends, we’re providing an engaging native advertising experience to attract shoppers already searching for the latest trends.”
Polyvore already offers other paid programs that allow brands to boost organic outreach to millions of fashion-conscious shoppers.
The new program is kicking off as we speak with Polyvore’s first luxury fashion retailer partner Luisa Via Roma. Luisa Via Roma, a luxury retailer since 1930, features authentic women’s, men’s, and children’s clothing, shoes and accessories from both well-known and emerging designers in the fashion industry. Both the store and online business has headquarters in Florence, Italy.
“Polyvore’s global community of shoppers have created over 150 million shoppable outfits to show how their favorite products go together,” notes Singh. “With Promoted Trends, brands can now drive engagement around the trends that are most important to them, and provide even more style inspiration to Polyvore’s community.”