PM Digital, a full-service digital marketing agency, has compiled a comprehensive online Post-Super Bowl commercial index.
When the Super Bowl is a blowout, you need the commercials to pick up the slack. Despite what some consider to have been a bad game, there was some good news from Sunday night. On the whole, the ads were stronger than last year, and people really took notice online.
On the Facebook side of the equation, all of the brands saw a WOW and DOD increase in Facebook Fans.
Turbo Tax, the PM Digital report confirms, had the highest WOW increase in Facebook Likes, but ranked #24 out of #28 in YouTube views.
Volkswagon, meanwhile, leads the pack with commercial views, but failed to place in the top 10 for WOW and DOD increase in Facebook Likes.
For Twitter, Soda Stream fared the best overall in relation to the number of their commercial views on YouTube and their increase in WOW increase in followers.
Dannon Oikos is the only other brand that ranked in the top 10 for both commercial views and increased WOW Twitter followers, the report reads. Similarly, Dannon Oikos saw the largest WOW% increase in YouTube Subscribers.
To learn more about the new report from PM Digital, click here.