Pixels, a Hong Kong-based online advertising firm, has launched a new mobile advertising network as well as new rich-media mobile advertising formats.
This multi-screen advertising company just announced it has updated its mobile ad offerings to include a refreshed line up of its mobile HTML5 ad formats, RM5 (Rich Media 5), to include three new in-app ad formats and concurrently announced the launch of its mobile ad network.
According to the company’s announcement, globally and in Hong Kong, advertisers today are “rapidly adopting mobile advertising and the sector is experiencing a period of high growth.”
While mobile advertising accounts for 3 percent of ad spend in Hong Kong, it is increasing quickly.
“The introduction of a refreshed line of new mobile ad products and offerings reinforces our market leading position as the go to partner for digital advertising innovation and strengthens our mobile and multi-screen ad offerings to meet advertiser’s demands leading into 2016,” said Kevin Huang, CEO of Pixels. “We expect to see a surge in demand from advertisers who will shift even greater share of their ad budgets on digital, with mobile being the center of their advertising activities.”
The new HTML5 in-app ad formats being touted by Pixels include “ActiVoice,” an innovative and first-in-market mobile advertising format that uses natural human speech to enable commands and actions by users and “VRical,” which enables advertisers to showcase their product through the use of 360-degree panoramic photos.
In addition, “Real Time Weather” allows advertisers to optimize and display a variety of ad formats based on the current temperature, UV Index, and weather conditions.
“Our goal with HTML5 mobile rich media ads have always been to tap on native phone functions, making the ad as engaging and as natural as possible to end users,” Huang explained.
In addition, Pixels said it has launched the Pixels Mobile Ad Network, adding to its offering to advertisers in addition to premium guaranteed ad placements with app specific buys.
“Pixels Mobile Ad Network offers the same value proposition of its display (desktop) ad network with reach, efficiency, simplicity and transparency to brands,” noted the company in its announcement. “To ensure client’s objectives are met, ad campaigns are constantly optimized by ad formats and channels. Pixels Mobile Ad Network consists of inventory from over 50 top tier mobile apps and sites.”