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Payment Network Firm edo Announces New Blended Activation ToolAdvertising tech company edo Interactive (edo) is out with a new advertiser tool called “Blended Activation.”

With the new offering, the company says advertisers will have greater flexibility to measure program results through cardholder interaction.

“Blended Activation provides advertisers with more control over enabling customers to redeem offers, whether by user-activation or targeted activation,” the company says. “Advertisers’ offers co-exist regardless of activation preference in edo’s streamlined Prewards savings experience.”

At the moment, edo works with many leading financial institutions in the U.S. and Europe, including Visa, Visa Europe, Discover, and Vantiv.

The company is a leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers.

“Tests with our advertising partners have seen campaign performance increase 10x as a direct result of our new Blended Activation model,” said Souheil Badran, edo President and CEO. “Our partners are delighted with the refinements we’re making to find and introduce their brands to the right customers in an incredibly simple experience.”

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