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OpenX Opens Up About New Digital Advertising PartnershipMobiquity, a leading digital engagement provider for Fortune 500 firms, has inked a partnership deal with Insert to expedite delivery of real-time, in-app personalization to mobile users.

Insert, an automated in-app marketing platform, will allow Mobiquity’s end-to-end mobile services to be wedded to Insert’s technology for rapidly deploying in-app engagement features.

The upshot of the teamwork? It should allow app owners and mobile marketers to develop and maintain more meaningful customer relationships.

“Through their partnership, Mobiquity and Insert will enable brands to enhance an existing solution, or build a new app, for maximizing customer interactions in real-time,” the new partners explain in a provided statement. “Mobiquity will focus on mobile strategy, design, and development while Insert’s platform can be used to add dozens of pre-built features to an app, including messages, videos, surveys, and tooltips, without any coding or app store approval.”

According to Ty Rollin, Mobiquity’s Chief Innovation Technology Officer, now app owners and mobile marketers can leverage the data that Insert provides to optimize features and achieve marketing goals.

“For today’s enterprises, delivering the right mobile moments is critical to customer experience and brand loyalty and even impacts revenue,” said Rollin. “Our partnership with Insert will help clients to capitalize on these opportunities by empowering them to quickly and easily improve in-app engagement.”

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