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Oracle Marketing Cloud Enhancements Designed to Aid MarketersThis news just in: Oracle has introduced a series of new innovations within its Oracle Marketing Cloud.

“The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities, and optimize the experience for individual customers,” Oracle says.

Overall, the company’s move could help marketers better meet the skyrocketing expectations of digitally-savvy customers.

According to Oracle, the new innovations help marketers to:

  • Enhance Sales Enablement — The new release includes enhancements to Engage and Profiler, Oracle Marketing Cloud’s sales tools, which help salespeople better understand the profile of their individual contacts and engage them with relevant content.
  • Improve Cross-Channel Orchestration — Expanded out-of-the-box in-app messaging empowers marketers to deliver a relevant message to consumers within the context of a mobile application.
  • Extend Reach Into Paid Media Ecosystem — A new self-service tool for audience data integration helps marketing teams or their media vendors build integrations that send audience data from the Oracle Data Management Platform (DMP) into key digital advertising and media platforms, such as demand side platforms, ad networks and website optimization tools.
  • Optimize the Consumer Experience — Marketers can now move beyond traditional A/B testing and optimize the consumer experience by testing the performance of up to eight versions of the same message by analyzing variables including subject lines, content, and the sender of the message.
  • Attribute Revenue to Marketing Activities — A new visually powerful, but simple, set of dashboards help marketers analyze what content and cross-channel interactions drive conversions.

“As we look ahead to 2016, marketing’s ability to modernize existing processes and embrace data, technology and content will increasingly define the success of organizations across all industries,” said Kevin Akeroyd, SVP and GM of Oracle Marketing Cloud. “For many marketers, this will require a significant transformation and that is why we are so focused on making marketing technology more integrated, more holistic and, frankly, easier to use.”

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