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Opera TV Intros Smart ‘Opera TV Snap’ App Tool for BroadcastersOpera TV just launched a new version of “Opera TV Snap,” designed to provide broadcasters with expanded OTT capabilities on Smart TVs.

The version includes a ready-to-deploy Hybrid Broadcast Broadband TV (HbbTV) solution to drive seamless interactivity on linear TV.

Opera TV Snap is a tool that turns video content into Smart TV apps instantly. To date, it has experienced market success by enabling several hundred video content owners to reach living-room audiences over-the-top.

“HbbTV, a standard pioneered by broadcasters and manufacturers in Europe, is rapidly achieving global adoption, opening a world of possibilities for commercial broadcasters,” explains Opera Software. “Broadcasters can use their premium presence in front of viewers to promote services and content such as program guides, catch-up TV, and their video catalogs.”

While creating and maintaining catch-up TV services through apps can be complex and costly, Opera TV Snap significantly lowers the barriers to entry into the OTT world by providing a quick and simple-to-use app-deployment framework packed with essential features that re-purpose their video assets for Smart TV audiences.

Germany’s international broadcaster, Deutsche Welle (DW), is part of a new breed of broadcasters hungry to bring their original programming to living-room audiences across all possible engagement channels, from live broadcast to OTT.

“DW is committed to bring engaging content to our viewers. We’re excited to upgrade our Smart TV offering by utilizing the latest version of Opera TV Snap,” said Petra Schneider, Director of Sales and Distribution at DW. “We’ve found this path to be convenient in reaching Smart TV and HbbTV audiences.”

Opera TV Snap is the fastest way for video content owners to create Smart TV apps consumers enjoy.

“In our conversations with broadcasters, it was clear that their current Smart TV deployment options were inefficient and needed a shake-up,” says Aneesh Rajaram, Senior Vice President for TV and Devices at Opera Software. “Opera TV Snap for broadcasters has been specially designed to meet the needs of broadcasters and living-room audiences at large scale. We look forward to helping broadcasters around the world embrace Smart TV devices and connect with their audiences in new engaging ways.”

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