Opera Mediaworks remains one of the top platforms in the mobile ad industry if its Q4 2015 results are any indication.
“Last week, parent company Opera ASA announced Q4 2015 financial earnings and Opera Mediaworks, a fully-owned subsidiary, continued to be the strongest contributor of revenue (75 percent of overall Opera ASA revenues) and growth to the parent company,” reported the firm’s blog.
And that’s not all. The company also revealed that a consortium of Chinese Internet companies has made a public offer to buy all shares of Opera ASA (check out MAW’s coverage of that development here).
Opera Mediaworks racked up a more than 40 percent year-over-year increase in Q4 global ad revenue — $145.5 million and a 53 percent year-over-year increase in revenue on an annual basis.
“The company also reported that it now has the second-largest advertising SDK footprint in mobile after Google, as confirmed by third-party data sources,” noted the company. “This puts Opera’s ad SDK footprint ahead of Twitter (MoPub), AOL (Millennial Media), InMobi, Facebook (LiveRail), and others.”
The company’s strategic focus on mobile video yielded strong Q4 results driven largely by its U.S. brand and performance sales team.
In fact, because the shift to video is a major trend, it continued to make the largest contribution to revenues on the Opera Mediaworks platform. In Q4 2015, video contributed $87.2 million in revenue. Mobile video continued to make the largest contribution to the Opera Mediaworks platform, comprising 60 percent of company’s revenues.
Management-wise, the company began 2016 with new CEO Will Kassoy, who with his leadership team worked to align company structure and unify Opera’s advertising technology platform to fuel continued growth. The company’s U.S. brand sales team led the way with more than 58 new brands advertising for the first time on the Opera platform, including Northup Grumman, Activision, Big Lots, and General Motors.