Opera Mediaworks has let it be known that its new company name will be AdColony beginning in January.
The goal is to unify its brand, performance, and publishing activities under a single name.
Meanwhile, “its commitment to quality mobile advertising experiences that deliver outcomes fueled by creativity and data science-driven automation and Artificial Intelligence (will continue),” according to a company announcement provided to MAW.
“I am excited to unify the advertising business under the AdColony brand globally,” said CEO Will Kassoy. “We are passionate about brand experiences that evoke emotion and drive real outcomes by combining both creativity with the next generation of advertising technologies like data science-driven automation and Artificial Intelligence. We look forward to building the AdColony brand around this positioning and hope to help elevate the state of mobile advertising.”
Most know that AdColony is the mobile video ad platform that parent company Opera ASA acquired in 2014. After the acquisition, AdColony remained an integral part of and major revenue driver for the Opera Mediaworks business.
The rebrand will not bring any changes to the company’s customers and partners.
“Although the former AdColony business was mainly associated with mobile video advertising, the new AdColony in 2017 will encompass all areas of the former Opera Mediaworks and AdColony business, including rich media/display, streaming video, Instant-Play video, and all associated technologies and ad formats across its programmatic marketplace,” notes Yahoo.
The company has a deep SDK footprint among the world’s best mobile app publishers, second only to Google in the top 1000 apps.
“These popular apps, which AdColony is lauding as ‘Today’s Primetime’ include fast-risers in the charts like DraftKings, Musical.ly, Shazam, Wattpad, Wishbone, Zynga, and many other next-generation media companies. Mobile users are spending more than 37 minutes a day in the top 100 apps, and in other metrics such as session time they often exceed the norm for mobile app use,” reports Yahoo.
The company will launch a new website in 2017 outlining its unified offerings including its global mobile ad platform and associated businesses.