Opentopic has added something new to its content marketing platform. Called “Enterprise Workflow & Collaboration,” the technology is aimed at helping industry professionals better manage workflow, integration, and eventual output.
“Opentopic’s Enterprise Workflow & Collaboration streamlines content marketing processes for large organizations, or any organization that aims to support their content marketing initiatives through a simple, collaborative, and customizable process,” according to a recent company announcement.
Effectively leveraging content while protecting brand integrity can be difficult in many cases, a situation the new addition should ameliorate.
Among Opentopic’s new capabilities are:
- More effective collaboration on production or distribution efforts
- Easier integration of compliance review into workflow
- Improved “brand-safe” distributed marketing activities
“With Opentopic Enterprise Workflow & Collaboration, you can create customized workflows, or Queues, to enable the content creation and approval process within your organization,” the company concludes. “A Queue could involve a one-step approval process or it might involve multiple layers of review and approval. Opentopic Enterprise Workflow & Collaboration also supports a ‘one-to-many’ workflow, wherein content can be reviewed and approved in advance to support publishing across large or distributed teams.”
To learn more, check out Opentopic here.