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Opentopic Serves Up Something More for Content MarketersOpentopic has added something new to its content marketing platform. Called “Enterprise Workflow & Collaboration,” the technology is aimed at helping industry professionals better manage workflow, integration, and eventual output.

“Opentopic’s Enterprise Workflow & Collaboration streamlines content marketing processes for large organizations, or any organization that aims to support their content marketing initiatives through a simple, collaborative, and customizable process,” according to a recent company announcement.

Effectively leveraging content while protecting brand integrity can be difficult in many cases, a situation the new addition should ameliorate.

Among Opentopic’s new capabilities are:

  • More effective collaboration on production or distribution efforts
  • Easier integration of compliance review into workflow
  • Improved “brand-safe” distributed marketing activities

“With Opentopic Enterprise Workflow & Collaboration, you can create customized workflows, or Queues, to enable the content creation and approval process within your organization,” the company concludes. “A Queue could involve a one-step approval process or it might involve multiple layers of review and approval. Opentopic Enterprise Workflow & Collaboration also supports a ‘one-to-many’ workflow, wherein content can be reviewed and approved in advance to support publishing across large or distributed teams.”

To learn more, check out Opentopic here.

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