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‘ONE by AOL’ AOL Hopes One Isn't Loneliest Number, But Best NumberAOL just made a major announcement that should be of interest to marketers exploring cross-screen programmatic options.

The company is launching the new “ONE by AOL,” which the company says is “the first cross-screen programmatic advertising platform optimizing campaigns from web to TV, with integrated multi-touch attribution.”

That’s a mouthful. It’s also an interesting offering, which will — because it is an open ecosystem — allow marketers to own their data across any platform.

“ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in (the) market today,” the Internet giant explains.

The major benefit? It might be simplification for marketers — a maneuver likely to be welcomed.

“AOL’s mission has at its heart the ‘simplification’ of the digital space by unleashing the world’s best builders of culture and code, and today’s launch of ONE furthers that mission significantly,” said Tim Armstrong, AOL’S Chairman and CEO.

To learn more about the specific benefits as defined by AOL, check out the company’s formal announcement here.

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