A marketing platform powered by location data, NinthDecimal launched NinthDecimal native ads, available across mobile web, mobile app, and desktop. It’s designed to deliver relevant and engaging content within a publisher’s environment.
The ads are positioned alongside organic content, enhancing a seamless and non-intrusive experience for users. The timing is good: recent BI Intelligence forecasts indicate native display ad revenue in the U.S. will make up 74 percent of total US display ad revenue by 2021, up from a 56 percent share in 2016.
“The effectiveness and engagement that native ads can produce is increasingly becoming a strong value proposition for marketers that want to seamlessly enhance the user experience with sponsored content,” said David Staas, NinthDecimal president. “By combining high-performing, relevant audiences with the effectiveness of native ad formats, we are delivering an unparalleled level of relevance, reach, and high engagement for marketers.”
The new native in-feed ad solution by NinthDecimal expands upon the company’s robust portfolio of media offerings including the industry’s first location-powered dynamic-creative ad unit — Compass — mobile rich media solutions, mobile video, desktop video, and desktop creative solutions.
“NinthDecimal’s new solution enables marketers to combine the benefits of native ads with the most sophisticated audience targeting available,” according to the firm. “Using Location Graph, the industry-leading audience intelligence platform, NinthDecimal creates an average of 10,000 custom audiences annually for major brands, built on the signals that deliver the best campaign reach and accuracy, including location, lifestyle behaviors, shopping behaviors, purchase behaviors, TV viewing behaviors, and others.”
The company’s offline attribution solution — Location Conversion Index — gives marketers an understanding of how well sponsored content drives foot traffic into brand locations.