At Google Marketing Next, representatives shared with attendees what the company called “the next generation of AdWords, DoubleClick, and Google Analytics tools, each of them shaped by feedback and built to help (marketers) work as productively and efficiently as possible.”
What’s up? A new AdWords experience — which is promised to advertisers by the end of the year.
“The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years.” noted the AdWords blog post. “The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.”
In addition to a new Overview page, which automatically surfaces relevant insights about performance for faster campaign building, new integrations have been developed for Google Optimize and Google Surveys 360.
“Available globally to all advertisers at no cost, Optimize helps marketers test and deliver custom site experiences to improve performance,” explains the post. “With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required.”
Surveys 360 makes it easy for brands to create a survey, find a specific audience sample across the web, and generate results in just a few days. With the Surveys 360 and AdWords integration, marketers can create surveys to people in their remarketing audiences to ferret out how consumers react to marketing.